Sales enablement
You spent six figures basically getting everyone fired up. Now what?
Praxis is the post-SKO reinforcement layer, built to turn kickoff momentum into field behavior that actually sticks.
A sales kickoff pays off when reps are still using what they learned a month later. Praxis covers the before, the room and the after: short pre-work so reps arrive ready, Praxis Live in the breakouts so you hear from every table, and short Praxis Journey sessions in the weeks after, so reps keep practicing once they’re back in the field.
Where should we put our energy next quarter? The room votes with dots.
The problem
A great SKO creates energy. Almost nothing protects it once everyone's back in the field.
When your post-SKO strategy is ‘trust the momentum,’ here’s what typically happens:
- 01
The rally fades fast
Energy in the room is real. In our experience, it lasts about two weeks. Then pipeline pressure takes over and SKO amnesia sets in.
- 02
New messaging, old habits
Reps hear the new pitch, run through it once, then go back to what's comfortable. Change requires repetition, not a single session.
- 03
No bridge to the field
Managers weren't in every breakout. They can't reinforce what they didn't fully experience. Coaching gaps open up immediately.
The SKO is the easy part. The hard part is what happens when everyone gets back on the grind.
Sales behavior doesn’t change in a general session. It changes in the field, on a call that doesn’t go the way the role-play did, in a discovery conversation where the new framework slips your mind because the old one is already loaded.
Those moments happen two weeks after the event, then four weeks, then eight. Long after the energy has cleared and the slides are gathering dust.
Most organizations put enormous resources into the SKO itself and almost nothing into what follows. There’s no structured reinforcement, no peer accountability, no way to surface who’s actually applying what they learned. Managers are left guessing. Enablement teams cross their fingers.
That’s the gap Praxis was built to close. Not to replace the event, but to make sure the event actually did something.
Prime, Participate, Practice
What a Sales Kickoff looks like powered by Praxis.
You’re running a three-day national SKO for the whole sales team. New product line, updated messaging, a renewed push on enterprise deals. Here’s how Praxis changes what happens before, during, and after.
Prime · Before they arrive
Two weeks out
Praxis Journeys
Two weeks out, every rep gets access to a short Praxis journey. They review the new messaging framework, reflect on their biggest pipeline obstacle heading into the year, and see what peers across the org are thinking. By the time they land, the room already has a shared problem set to work from. Facilitators know what’s top of mind. You stop spending the first morning on alignment and go straight to the things that matter most.
Illustration. Your drops, your words.
Participate · While they're in the room
In the breakouts
Praxis Live
The general session is still yours. Praxis Live goes to work in the breakouts, where reps actually practice. You run your slides and each breakout answers on their own phones. No app to download.
A round of flashcards on the new talk track shows you which lines haven’t stuck yet, while there’s still time to fix them. After a role play, What, So What, Now What has everyone write what they saw, what it means, and what they’ll try. Each rep puts one plan in their own words: “When the buyer says it’s too expensive, I’ll ask…”
Reps leave with their own page of what they committed to. Each breakout’s report, drafted from what the room said and approved by whoever ran it, can be with enablement the same day.
A breakout's debrief of a role play, in three columns.
Watch them run
Flashcards
What, So What, Now What
Take it with you
Practice · After they leave
Back in the field
Praxis Journeys
Over the weeks to follow, reps get a practice prompt every few days tied directly to what they worked on at the SKO. ‘Handle that enterprise objection.’ ‘Try the new discovery question.’ Try the updated pitch on a real call and share how it landed with your colleagues.
A quick recall keeps the new talk track loaded, and an email lets them know when each one is ready. You can read what reps are telling each other, with enough time to actually do something about it.
Your Monday drop is ready. About ten minutes.
Illustration. Drafted from what your room said.
What the research says
Recalling what you learned beats rereading it.
Rowland (2014), Psychological Bulletin 140(6), 1432-1463. doi.org/10.1037/a0037559
Specific “when X happens, I will do Y” plans improve follow-through.
Gollwitzer and Sheeran (2006), Advances in Experimental Social Psychology 38, 69-119. doi.org/10.1016/S0065-2601(06)38002-1
These studies weren’t about Praxis. They’re the research our design follows. How it works ›
Who it’s for
However you're responsible for SKO outcomes, Praxis was built for you.
Whether you plan the event, own the number, or coach the reps, the same problem lands in your lap. Which of these sounds like you?
You own sales enablement
You design the content, build the agenda, and run the event. But once everyone's back in the field, follow-through is out of your hands.
You own revenue
You invest in the SKO because you believe in the team. But six weeks later, when the new messaging still isn't landing, you want answers and there aren't any.
You coach the reps
You were there. You saw what resonated. But between pipeline reviews and one-on-ones, reinforcing the SKO material falls off the list every time.
What changes
An SKO that follows them into the field.
Prime
Reps land with a shared problem set, so the first morning goes to what matters.
Participate
You see which lines of the new talk track haven't stuck, while you can still fix them.
Practice
The new messaging gets practiced for weeks, on real calls, with peers.
The payoff
Each breakout's report can be with enablement the same day.
Your next SKO could be the one that actually sticks.
Tell us about your kickoff and what follow-through has looked like. We will show you exactly how Praxis fits in.
No card. When the trial ends, it simply stops.